Tuesday, May 21, 2019

How to KonMari Your Digital Life

According to Kondo, de-cluttering is a philosophy. When you tidy up, you are re-evaluating your life and how you want your future to be. In her TV series, Kondo visits people who are at a certain stage in their lives where they want a change but are mentally and physically held back by their clutter.

Think of it as a strategic spring clean, but with your items. Kondo has different methods of folding and packing away sections of your things, such as clothes, kitchen utensils to paperwork. However, the main point is whether the items bring you ‘spark joy’, Kondo’s phrase for the magic connection between a person and their item. The focus is not so much on utility but a person’s relationship with an object and what that means for them. Instead of asking ‘do I use it?’, ask ‘does this make me happy?’

But what about our digital lives? Having a cluttered digital life leads to distractions and stress. Feeling overladen with notifications? Finding increasingly slow downloads? Feeling overwhelmed whenever you open your inbox or Twitter feed? If so, you need to ‘Konmari’ your digital life.



For physical items like cords and chargers, Kondo suggests keeping them in all one place, preferably a box. For devices, you have to rank them in order of preference and eliminate those that have served its purpose.

However, the ‘KonMari Method’ is effective and universal. It’s not just for your house, but can be applied to de-clutter digital spaces, even if you cannot see them.

Inbox


This is admittedly a large one to tackle. You can apply Kondo’s suggestions for ‘paperwork’ when de-cluttering emails. Kondo suggests separating papers into two piles: those that need to be dealt with (e.g. bill) and those need to be saved (e.g. contracts). Firstly, deal with your unread emails. Place ongoing threads and any emails you consider important in a folder. Rather than sorting through each email, delete the rest. No amount of joy can be found by going through all your emails. If you find this too scary, start by deleting emails that are more than 3 years old.

This method can also be applied to documents stored in your PC, which can start to clog up your memory and normal running. Even having too much on your desktop and home screen can make you feel stressed before you can even work!

Apps


Your phone will probably have given you hints to its bursting storage capacity. Apps can be easily considered the same as physical objects. The great thing is you can always download them back. Therefore, you should delete any app you are not using on a daily basis.

Social Media


Your social media feeds will have more emotional value. However, chat conversations (e.g. WhatsApp) can take up a lot of storage and should be deleted if you are not currently using it. Some platforms allow you to delete the conversation, but some might require you to exit the group which could leave you feeling guilty. This could be a good stage to evaluate why you feel emotional. Kondo’s method always stresses the process of cleaning, rather than a simple clear-out of everything. It involves raising tough questions and making hard choices.

If you feel overwhelmed and troubled when you open up Facebook or Twitter, something has gone wrong in your network. Think about whether what you follow is something or someone ‘you want to bring forward into your future’. If the answer is no, delete and replace with something you do. The same for your ‘friends’ list.

Social Media


Photos have such a strong sentimental element, it can be hard to let any of them go! But they can be one of the biggest memory cloggers on your phone. This is why Kondo advises that it is best to leave this until the last stage. Go through each one and ask whether it ‘sparks joy’ for you. As Kondo writes, “The meaning of a photo lies in the excitement and joy you feel when taking them. In many cases, the prints developed afterwards have already outlived their purpose.”

People tend to rely on hard drives and memory sticks, which are great tools for keeping important things backed up. However, too much filing and storing leads to hoarding. Kondo teaches us to really question what we are saving, and not save for the sake of it.

Wednesday, April 10, 2019

The new PeopleCert corporate brand identity is live

Not only do we have a new website, but we also happen to have a whole new corporate brand identity. Come to think about it, we appear so radically different now that you may start to wonder if this is still us.

It very much is.

We just wanted to be more clearly identifiable and more easily related to. That’s why we took a long, hard look at ourselves and started to think about who we are and what we do. How do you put so much examination technology, so many complex processes happening in the background making sure our candidates and business partners are happy, all in one brand?

We figured none of this matters. It’s what this all means that counts.

Introducing our new corporate logo



We think this is very special. A beautiful, simple and memorable logo that doesn’t pigeonhole itself into a particular element of our business or operations. It breaks away from several conventions regarding corporate logos. For example, it does not feature an emblem because we think over time it will become the emblem itself. As we continue to lead the way in the certification industry in a market that’s becoming more crowded by the month, simplicity is the way forward. And simplicity, as it turned out, was very hard to achieve in this new logo. But we think we’ve nailed it.

A behavioural brand that changes the game


The new brand manifests itself differently depending on whom we talk to. This is to help all our audiences better understand our messaging and more easily relate to it. For example, the new brand has a new bespoke colour that’s fresh and vibrant. Dig deeper, start discussing more complex stuff, and things start changing. You can already see how this works in the Partner site. You’ll see more of how this works in the months to come.

Relationships


We depict business relationships in fresh and fun ways. We thought about our partners and how we do business with them. It’s a relationship that’s made up of two parts and these parts, once starting work together, become something great. They go great together. Therefore we use photography to illustrate this very concept. See for yourself on peoplecert.org/Partners and look forward to some very cool marketing materials to come in 2018.

All talents, certified.


We do not just carry out exams. We do things with resolve and we do them by design. We certify skills and we do it with quality, integrity and a sense of pride.

“All talents, certified.” Three words. That’s what we do. That’s PeopleCert.